About Frieda and Nellie

Reuse, Repurpose, Reinvent: That’s the mantra of bauble-making New York City based best friends Stacy Herzog and Sarah Reid. While traveling in Ecuador in late 2009, Stacy and Sarah were inspired by the diverse array of intricate knotted friendship bracelets and were instantly reminded of their friendship bracelet making days at summer camp. The duo, who met working in the fashion industry in New York, began to make bright, detailed, knotted friendship-style bracelets by hand, and combined them with their grandmothers’ jewelry as well as rare vintage pieces from the 1920s-1970s to create what has become a sophisticated line of jewelry, in which each piece tells a story.

With that, frieda&nellie, a line named for our glamorous and creative grannies was born. Stacy and Sarah are inspired by travel—near and far, and find constant inspiration in their daily lives in New York City. They’ll scour vintage markets for one-of-a-kind pieces, and bring them back to their studio to start designing.

Based in New York City’s Flatiron district, frieda&nellie includes earrings, necklaces, hair accessories, and an eclectic mix of bracelet styles that are sold worldwide including Henri Bendel, Lane Crawford, and Tomorrowland. frieda&nellie has been featured in major publications around the globe (including Vogue Nippon, WWD and Elle) and has a loyal celebrity following, which includes Elizabeth Olsen, Christina Aguilera, Carrie Underwood and Kirsten Dunst.

frieda&nellie is starting off 2013 with a bang and are happy to share their newly revamped website with you. Along with the site re-launch comes the debut of 2 new collections; “Greetings From Rhinestone Paradise” (which features sterling silver and 14-karat gold chain) as well “Midnight Disco Dancing” (which is all about metals, vintage statement pieces and friendship bracelets being used in unexpected and beautiful ways).