About us – Designers | Frieda and Nellie

Stacy Herzog

Designer, Creator, CEO and everything in between

Born and raised in Denver, Colorado, stacy is loyal to her colorado roots but has been in love with new york since forever, and falls deeper in love every day. After attending the University of Texas and graduating from the Fashion Institute of Technology, Herzog set off intent upon pursuing a career in fashion. On February 8th, 2010 she started frieda&nellie with Sarah Reid, a hobby-turned-business-turned-lifestyle she can only describe as the most incredible labor of love, blood, sweat and tears that she could have ever worked for, hoped for, and dreamed of. Herzog enjoys the entire process of jewelry design from the thrill of the hunt (vintaging), to creating the designs, to making the jewelry lovingly by hand in the studio. She finds inspiration in everything from the trips she goes on with family and friends, to art, music, her grandmother's jewels and of course, New York City. Each day brings her a new opportunity to share the "Relive, Reuse, and Repurpose" mantra. More excitingness to come! Stay tuned. Herzog lives in NYC with her husband, Ryan, and dog, Bambi.

P.S. Herzog sends a million thanks to her amazing husband Ryan, her loveable parents Marie and Marty, her kick ass, beautiful and cool sister Bree, business partner Sarah Reid (duh), and the rest of her friends and family, without whom frieda&nellie would not exist and life would not be nearly as groovy and glorious! We really hope you like our jewels and our new website! Everything has been made with a whole lotta love! xo s&s

The Designers